http://www.qipei001.com 2016-02-02 09:21:04
Head-up display, 3D touch, human-computer interaction more and more new technology integration on the screen, allowing users driving and entertainment experience better. Technology and market demand will stimulate the development of a large automotive display market, the era of smart cars, car display will be a huge treasure, how to open this treasure, a test of the wisdom of each company.
Recently, the reporter on the development trend of automobile displays spoke with domestic and foreign auto parts business people. They have said that high-definition big screen, integrated, intelligence is the future trends in the automotive displays, and accompanied by deepening of Internet technology and automotive technology integration, display car occupants will bring more and more convenient features and experience.
- Integrated high-definition big screen era
"First, the screen size becomes large, and will reach 10 inches or more, and more high-definition (1080p), while mechanical and electrical laser OLED display, touch screen, curved screen and other new screen will come out in the car; the second is multi-screen mainly refers to the internal host one function; Third, in addition to optimize the display areas, the function is also more comprehensive, for example, will achieve real-time online; Fourth, the naked eye 3D, real enhancement and other new display technologies will be applied "recently, Bosch automotive multimedia Division vice president of China Zhu Guangwei to the "China automotive News" reporter describes the trends in the automotive display.
Currently, some high-end car uses a large screen size, such as the second generation of the Volvo XC90 and Tesla Model S. Zhu Guangwei believes that the era of the autopilot, and indeed there will be greater demand display appears, you can be sure that high-definition big screen is the future trend. However, the current user experience, the large screen is not entirely a good thing, is a screen HMI (Human Machine Interface) rendering support, screen size and content and functionality should show matches, not to cool the blind pursuit of large-screen . Desaixiwei deputy general segment Yongzheng also believes that, in fact, Tesla big screen from an aesthetic point of view is very unexpected shape, size need to match the vehicle's interior styling.
Zhu Guangwei believes that the control panel will be integrated more control, human-computer interaction has a variety of implementations, including gestures, touch, sight and hearing. The future will be combined with each other in various ways, and in this process, the vehicle displays will play an important role. In addition, the vehicle integrated display also has many advantages, one is a collection of entertainment, social, information, navigation and other useful features, improving driving pleasure while also providing convenience, actually indirectly improve safety; the second is to reduce costs ; third is to raise the possibility of diverse design styles.
For the application of new technologies in the real world, Zhu Guangwei told reporters: "There is a high degree of popularity of the touch screen, front-loading installed a high rate; HUD (head-up display) is also rapid promotion of the benefits of this technique is that the information is displayed in the driver persons directly in front of the driver's line of sight can not leave the driving directions, safety can be greatly improved; for human-computer interaction, different companies are using different implementations, such as gestures, voice interaction, iris recognition. "
- Automobile companies compete "military powerhouse"
Para Yongzheng said car display in addition to the display, but also take into account the control function. Future vehicle electronic devices more and more, show reminders, networking, and control requirements have become more abundant. We can say that the display will be the car vehicle business "battleground", and gradually become the standard configuration.
Currently, the global car companies are competing for the automotive display market. Europe and the main control system, the car market is controlled by a touch screen Continental, Bosch, Ford and Johnson Controls console components and other auto manufacturers. Asia Pacific is the game-board touch screen, provided mainly by Panasonic, Alpine, and other enterprises. Market research firm IHS noted that the global automobile output is expected to monitor the overall 2015 of over 90 billion US dollars, soared to $ 18.6 billion in 2021, up more than doubled, which accounted for nearly half the proportion in the control panel, HUD value growth was strongest.
Automotive Electronics Co., Ltd., general manager of Anhui Haida Chenjian Hai believes that the future market space mainly in the instrumentation and control system, communications and entertainment and office systems. But the key technology in the hands of foreign Bosch, Continental, etc., China is still a problem in the reliability of the liquid crystal display technology. "Intelligent car is imperative, and the first sign of intelligent vehicle is to configure a car LCD screen, just like a mobile phone to transition from a functional machine intelligent machines like." Paragraph Yongzheng, he told reporters early stage, and technical difficulty the cost will be a barrier, but with the increase in the amount of assembly, the cost will decrease. In fact, the control panel is now gradually in the lower car assembly, I believe another 2 to 3 years, the control panel will be universal, but the popularity of the whole virtual instrument panel will be late.
- In the control panel and the instrument panel will be merged it?
2015 Audi TT to give up the control screen, all the information is displayed on the instrument panel. Many people suspect that the control panel and the instrument panel will be merged it?
Zhu Guangwei told reporters that if the car companies to be combined instrument panel and center console, is technically achievable. But still depending on the specific definition of vehicle OEMs design and style.
Chenjian Hai believes that the control screen bezel is a relatively secondary role. Instrumentation There are many car driving information needs to be displayed, the safety factors involved and more regulations is essential, high reliability requirements; the control screen is displaying entertainment information and driving comfort, non-essential requirements, nor is it mandatory regulations, reliability requirements are lower. But as individual choice and implementation of function, on the instrument panel can be achieved in the control of all functions.
Paragraph Yongzheng also said the two sides each division. Instrument panel area where motorists easier viewing while driving, but for the other members of the car is concerned, this position can not be seen; and in the control position suitable for sharing information, so multimedia information for display here. From an operational perspective, the instrument panel can not support touch operation (across the middle of the steering wheel), only a simple operation by the steering wheel buttons; while in the control panel you can do complex operations through the touch (or even close to the sensor). Currently, the two do share information exchange, temporarily unable to replace each other. But if the real unmanned era, function and location of the car display will certainly be reconstructed, then there will be a new product form.
